![]() Non-branded product, you should use Generic in the brand attributeĮrror messages you may receive related to Amazon’s Brand Name Policy ![]() You may need approval from Amazon before listing products with a new brand attribute-please see the list of potential listing error codes you may receive at the bottom of the page and their corresponding next steps.Products from the same brand share a common name, logo, or other identifying mark that appears on the product or its packaging and distinguishes those products from similar products that do not belong to that brand. The brand attribute on a listing should match the name of the brand that produced the product (that is, an AmazonBasics product should always show "by AmazonBasics" on the detail page).Īmazon considers a brand to be a name that represents a product or set of products. The Amazon Brand Name policy explains how to use the brand attribute on your ASINs. Exceptions to Amazon’s Brand Name Policy.How to use the brand attribute correctly when listing.What is a brand? What is a non-branded product?.Error messages you may receive related to Amazon’s Brand Name Policy.This page explains Amazon’s Brand Name Policy, which includes:
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